Elizabeth Arden

A pioneer in the cosmetics industry, Florence Nightingale Graham opened her first beauty salon in New York in 1910. Her vision of feminine care, which included a skin care ritual focused on wellness, was completed in 1934 with the perfume Blue Grass, one of the first fragrances created by a cosmetics firm.
One of her most iconic perfumes is Red Door (1989), which refers to the red door of her Fifth Avenue salon and celebrates sophistication and feminine elegance. Sun Flowers, 5th Avenue and Green Tea are some of her other great creations in the world of perfumery.
Elizabeth Arden's perfumes encourage female empowerment, inspired by the founder's success story, and exude delicacy and charm.