Named after its founder, the Belgian fashion label Dries Van Noten was founded in 1986. From the beginning, the designer focuses on the use of innovative textiles, creative patterns and the combination of the traditional and the contemporary with references to different cultures and styles and a sustainable and ethical commitment.
His foray into perfumery goes hand in hand with Frederic Malle, renowned perfume editor, with whom he collaborates to create his first niche fragrance that extends his aesthetic and sensory universe.
In 2022, together with the company Puig, the brand launches its first line of perfumes. The collection is composed of ten unisex fragrances that evoke different aspects of Dries Van Noten's eclectic character. Made with 92% ingredients of natural origin and packaged in bottles with pure lines, made from renewable and biodegradable materials, the perfumes are designed to be refilled in order to conserve the container to reduce environmental impact.