Acqua di Parma

To speak of Acqua di Parma is to refer to Italian lifestyle and tailoring. We have to go back to 1916, when the aristocrat Carlo Magnani created the first fragrance of the firm, a fresh eau de cologne that connected with the tastes of the bourgeoisie of the time. The creation achieved fame thanks to Hollywood, as the actors of the time fell in love with the scent with which the tailors were accustomed to perfuming their tailor-made suits. This is how Colonia conquered the society of the 1950s and is still today a globally recognised olfactory composition.
From the 2000s onwards, the brand boosted its catalogue and projection by expanding its range of products with fragrance-related items that are part of the "arte di vivere" philosophy, such as shaving, body care and home fragrances, and also began to be present in the most exclusive spas in the Mediterranean, celebrating the Italian lifestyle and culture and reflecting its heritage of elegance and luxury.
Acqua di Parma is distinguished by the exceptional quality of its products, which are made using natural ingredients. Each fragrance is the result of a careful selection of notes that capture the essence of Italy, from the fresh citrus of the Amalfi Coast to the rich scents of the Florentine lands. The brand has several perfume collections: Colonia, Signatures of the Sun, Blu Mediterraneo, Note di Colonia and Le Nobili.