The gourmand trend continues to win us over with an overdose of sweetness that, surprisingly, is not cloying. Quite the contrary. Innovation in perfumery has broadened the palette of gourmand notes, allowing us to enjoy accords that are as irresistible as they are balanced, evoking sweet treats. From the familiar breakfast madeleine to the most refined brioche, along with irresistible lemon tarts and marzipan pastries, today we invite you to indulge in sweet perfumes that smell like cake and wrap you in their sugary warmth. But beware! You run the risk of someone wanting to take a bite out of you!
Vanilla, caramel, sugar… Perfumery has played for years with our addiction to sweet foods that make us feel good as soon as we taste them. In terms of fragrances, gourmand scents transport us back to our childhood and create a comforting feeling of satisfaction.
But how do you recreate the smell of a cake or tart, specifically? At Mane, for example, they work with Jungle Essence TM technology, which allows them to extract odoriferous molecules from any raw material. This is the case of Gingerbread Neo Jungle Essence TM, a note created through collaboration with a pastry chef who developed a recipe compatible with Mane's extraction technology. Once the gingerbread is baked, it is taken in industrial quantities to the fragrance company's plant, where the scent molecules are extracted.
Another alternative is biotechnology, which enables the creation of new molecules through natural synthesis.
Sweet perfumes to enjoy the delight of breakfast and snacks at any time of the day.
Capturing the atmosphere of a coffee shop first thing in the morning or mid-afternoon, at snack time, when the coffee machine is in full swing and the oven, still warm, fills the air with heat and rich aromas, is the goal of the new wave of sweet perfumes. It's not just about the ingredients, but also the olfactory story, the concept, the sensory experience…
A blend of brioche, cocoa and vanilla combine in the new perfume by Etat Libre d'Orange's, Story of Your Life, a scent that captures the magic of a morning shared with a loved one.
Meanwhile, Margiela transports us to a Parisian café in Afternoon Delight, an olfactory game that evokes the feeling of enjoying your daily coffee with madeleines.
Afternoon Delight by Margiela transports us to a Parisian café with an olfactory play that evokes the joy of savoring coffee and madeleines.
Like the gourmand memory of a madeleine accompanied by a spiced smoky tea, Blue Madeleine, by Atelier Des Ors, recreates the "olfactory expression of an afternoon snack", according to its perfumer, Marie Salamagne.
Madeleine Paulmier's delicious French recipe inspired Demeter's fragrance, Madeleine, a scent that materializes the concept of the "Madeleine de Proust", which involves reviving memories through the sense of smell.
Inspired by Italian panettone, Dolce & Gabbana's Devotion blends notes of candied lemon and orange, white flowers and vanilla.
A touch of lemon zest reminiscent of cupcake frosting, whipped cream, praline, brown sugar and vanilla come together in Bake, a perfume composed of what seem to be actual pastry ingredients. Perfumer Olivier Cresp was inspired by the famous lemon cupcake from London's Crumbs & Doilies café to create the olfactory composition of this fragrance. The result is a truly tempting juice that evokes the smell of fresh dough with just the right touch of sugar.
Chocolate makes an appearance in Cake by And Fragrance, a perfume that represents a different kind of cake, with creamy caramel notes and a spoonful of fair trade cocoa absolute.
The humble cookie, in its simplicity, holds the basic aromas that transport us back to childhood. This is what Vanilla Cookie Dough by The Library of Fragrance aims to capture, as it emulates the scent of cookie dough with sugary vanilla notes.
Cookiecrunch, by Coquillete Paris, reveals itself as a freshly baked cookie with a hint of lemon and meringue. Crunchy, buttery and citrusy, the perfume introduces a surprising twist with a very tempting smoky caramel note.
Sprinkled with brown sugar like a vanilla cookie, whipped cream and peach, Vanille Exclusive by Mancera comes across as a luscious perfume that balances sweetness with a hint of green floral.
In the early 2000s, bakeries were filled with cupcakes, small cakes decorated with an abundance of toppings, elevating the status of the humble madeleine. Juicy Couture demonstrated this in perfumery with Viva la Juicy Sucre, a burst of almost edible notes that combine whipped cream, vanilla, and cocoa with fruits and flowers.
Almonds, which connect with the trend of nutty notes featured in many recent launches, take us back to Moorish and Spanish pastries that craft refined marzipan. This sweet and velvety note enhances the gourmand aspect of Almond Suede by Arquiste, a perfume that balances its sweetness with saffron and suede leather accords. A true melting pot orchestrated by perfumer Calice Becker.
Sweet and salty, Divine by Gaultier appeals to the senses with an airy meringue complemented by a touch of salt.
Sweet perfumes inspired by cakes, tarts and cookies allow us to indulge in delicious sensations. Alluring, sensual and even addictive, each one opens the door to a world of great olfactory richness and complexity. Impossible to resist.