Highlights July 2025

Unusual compositions are emerging, featuring notes of smoke, metal, mushrooms, or old paper. The marginal becomes desirable. At the same time, new gourmand creations—pistachio, caramel, banana, ube (a sweet, mild Filipino tuber), durian (a tropical fruit), or pandan (a tropical plant native to Southeast Asia)—explore a bold and fruity exoticism.

The search for naturalness is driving methods such as supercritical CO₂ extraction and revealing previously unused ingredients like natural hazelnut and sweet clover.

Sustainability translates into upcycling: waste products such as banana water or apple pulp are transformed into perfumery materials. There is also growing interest in local sourcing and responsible supply chains.

Science and technology are pushing creativity into uncharted territory.

Chinese brand Documents debuts at Sephora China with Eau de Toilette versions of its fragrances: Off (floral, Shyamala Maisondieu), Void (woody aromatic, Nanako Ogi) and Sensitive (woody, Yann Vasnier), along with a new 15ml format.

Founded by Zhaoran Meng in 2021, Documents blends contemporary luxury with sensorial aesthetics. Its formulas highlight native ingredients such as Yulan magnolia and star anise, and a vision that blends minimalism with "bold Zen."

Backed by Ushopal, Cathay Capital, and L'Oréal China Fund, the brand represents the new generation of Chinese labels with global ambition.

At the VivaTech 2025 trade fair in Paris, the future of fragrance was confirmed to lie at the intersection of science, creativity, and AI. Cosmo, Givaudan, and Robertet presented disruptive innovations:

● Cosmo Osmobloom™: Extracts the pure scent of flowers without water or heat, preserving the flower intact. It enables the capture of floral notes previously out of reach, like hyacinth or lily of the valley.

● Givaudan Guardians of Memories: a digital sensory journey that connects scent and emotion. With Scent Piano, users can "compose" fragrances from musical notes.

● Robertet Essence of AI: a fragrance created with AI (NaturIA) in collaboration with Artefact. It translates the brand's visual and narrative values into a unique olfactory signature, without losing artisanal essence.

Interparfums, a company specialising in luxury brand licenses in perfumery, has signed an agreement with fashion and lifestyle label Longchamp to design its first fragrance collection.

The partnership, in place through December 31, 2036, will bear its first fruits in 2027, with the launch of the inaugural fragrance.

"I am delighted with this partnership with Longchamp, a symbol of French excellence. The brand's recognition, the creative codes that define its leather goods and, more recently, its fashion collections, are valuable assets for the successful development of a fragrance line," said Philippe Benacin, President and CEO of Interparfums.

The agreement coincides with the launch of Solférino Paris, Interparfums' first in-house fine fragrance brand, which is expected to boost second-half sales following a strong start to the year. In the first six months of 2025 alone, the company grew by 5.8%, reaching 447 million euros.

Agustí Vidal joins ScentXP as a perfumery expert, bringing his extensive experience to ensure the highest standards of rigor and excellence across our technological ecosystem. With a degree in Chemistry, he has devoted his career to fragrance creation, working with leading teams such as Symrise and developing signature projects from his own studio in Barcelona.

He is a Full Member of the Academy of Perfume (Magnolia Chair) and author of the book "Perfume: the secrets of perfume making", which reinforces his role as both educator and thought leader. The constant presence of music in his life has also shaped a personal creative vision and a unique way of understanding and communicating perfumery, infusing his approach with artistic sensibility.

At ScentXP, he will certify the perfumistic quality of our technologies and platforms, ensuring that each development meets the highest professional standards.